Does it really work, or is it just a fad that makes money and looks cute on Instagram? Collagen is like the “vibes” of the supplement world. As I looked into their collaboration, one product being called “Collagen Vibes,” I realized much like people use “vibes” as a word to refer to nearly everything without really knowing what they mean. I’d heard a lot of talk about collagen and numerous friends of mine used it because they heard it was good for their skin and nails. So when I saw Kourtney Kardashian announce there was a collaboration between her lifestyle brand POOSH and Vital Proteins, a collagen powder company, I was intrigued. Athletic waist trainers I saw Khloe Kardashian wearing in her gym Snapchats? They definitely help my posture while on the stair master and keep my core activated. BlenderBottles that I first was introduced to because I saw Nicki Minaj post a similar product on her page? I use mine at the gym every day and it was worth the money. My consumerism, despite draining my wallet, has had some benefits. And despite being dragged out of stores by friends trying to convince me I don’t need some product (hello, blender I tried to get from Target because I saw Chrissy Teigen using it on Instagram), I’ve accepted my disposition. It’s kind of embarrassing, to be honest, but I’ve been this way as long as I can remember. Throw in an ad with a celebrity I like? I’m sold. Anything bright or pastel, fitting a sort of minimal but artistic aesthetic, claiming to be the latest health fad? You’ve got my attention and, most likely, you’re about to get my money. Let’s start out by saying I’m probably the dream consumer for most brands.
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